About us

Upinion began as a technology company in 2014 in market research before realising we could solve a bigger problem. We decided to put our technology and methodology in the hands of those who need it the most.

Since 2019, Upinion has fully transformed and has become an award-winning two-way communication and digital engagement platform with local communities in hard-to-reach areas of the world.

Our core principles

Our work is guided by the following principles:

  • Accountability
  • Do no (digital) harm
  • Non-discrimination
  • Necessity in asking questions
  • Accuracy
  • Confidentiality
  • Respect for the rights of people
  • Security: Information Security Management System ISO 27001 certified
  • GDPR compliant

Meet our team

Our team consists of mission-driven experts, researchers, software development specialists, and community managers.

Noor

CEO

Pinar

Head of Strategic Partnerships and Growth

Mo

Co-founder

Gerben

Head of Operations & Co-founder

Rik

Senior Full Stack Developer

Julian

Senior Full Stack Developer

Noelle

Researcher

Marouen

Project Manager

Augustine

Junior Researcher

Alena

Communications Officer

Meet our Advisory Expert Groups

Our Advisory Expert Groups (AEG) bring together specialists with deep expertise in the MENA and Sahel regions who provide Upinion guidance on migration dynamics, protection, and human rights for our projects in Mali, Niger, Libya and Türkiye.

Dr. Nora Stel

Assistant Professor in Conflict Studies at Radboud University

Sonja Fransen

Senior Researcher, The Hague Humanitarian Studies Centre, International Institute of Social Studies

Stefano Verdecchia

Analyst on migration and civil society, North Africa and Sub-Saharan countries

Prof. Dr Mirjam van Reisen

Professor International Relations, Innovation and Care at Tilburg University and Professor FAIR Data Science at Leiden University Medical Center

Mohamed Qajoum

Peacebuilding Officer at DRC Libya and Researcher

Soaade Messoudi

Humanitarian aid worker, strategic communication & advocacy advisor

Sibel Karadag

Assistant Professor, Department of Political Science and International Relations, Kadir Has University

Deniz Ş. Sert

Chair, Department of International Relations Professor, Faculty of Social Sciences, Özyeğin University

Ahmadou Tidjani Abdou Ali

Independent consultant specializing in migration and human rights.

Abdelkader Abderrahmane

Policy Advisor on Peace and Security in the Sahel and North Africa region

Dr. Ahmet Tchilouta Rhoumour

Political Geographer, Consultant & Post-doctoral Researcher at Border Forensics & LIMINAL Lab, Bologna University Research Associate PACTE, Université Grenoble Alpes

Awards and Recognitions

KVK Innovation Top 100
Nominated as one of the 100 most innovative Dutch companies

The Hague Innovators Challenge
Winner Scale-up price

The Best Idea Award
Spindle Awards (runner-up)